Our Story
Serza was born from the vision and passion of Sergio Zapata, an Argentine designer whose story begins in the far south of Ushuaia.
The origin of Serza
From a very young age, Sergio knew his vocation: to create vehicles that would challenge the limits of engineering and design. At the age of 3 he already spoke with conviction about building cars, airplanes and ships.
At 9, he hand-built his own tin toys — stylized replicas of 1950s Formula 1 cars. In his youth he devoted himself to the handcrafted design of vehicles, airplanes, trucks and boats made from recycled materials.
That early vocation became a career of international recognition that today places Serza among the most singular design studios in the world.
Argentine Pilots Club
He takes part in the Argentine Pilots Club competition, modifying the Datsun 300ZX.
First Prize · Expo Hobby '86
He wins First Prize in Civilian Vehicles at Expo Hobby '86.
International projection
His international projection begins at the Horacio Pagani Expo Motor International Competition, then representing Lamborghini.
ArtCenter College of Design Europe
He wins the ArtCenter College of Design Europe competition.
Typhoon container ship
He presents the design of the Typhoon container ship, developed through 2002 and a finalist of the Rolex Award for Enterprise (7th among 63 entries).
Boeing's interest
He begins designing a 70–100 passenger airliner plus 3 LD-3 containers, a project that drew the interest of Boeing Aircraft.
Military hybrid vehicle
He completes the design of a three-wheeled hybrid vehicle for military applications.
